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Phoenix Ltd was founded in 1989. and it exists on the Serbian market for more than 25 years. First partnerships with the key suppliers in the car refinishing materials industry were made in 1995. signing an exclusive contract with a German Car Paint manufacturer SPIES HECKER GmbH. Soon afterwards, as a first contractual partner of 3M Automotive program, Phoenix broadens its product portfolio in the field of paint accessories and following materials. Since June 2000. the product offering is enhanced by introduction of the Italian spray booth manufacturer USI ITALIA, Japanese company ANEST IWATA, who is a famous producer of high quality spray guns and equipment , and another Italian company producing spray booth filters, by the name of VEFIM.

In the year 2002, we started cooperation with a German company HERKULES who is manufacturing the finest equipment for service facilities such as pneumatic lifts, central and mobile vacuum systems, gun washing machines etc.At the same time, we introduce two more brands from the HEDSON Technologies group, such as IRT – high-end infra-red dryers for car paint shops and DRESTER – one of the leading manufacturers of machines for spray gun maintenance.


Another important contract is signed in year 2005. with a second German famous car paint manufacturer being STANDOX GmbH, and this enables our presence among the vast majority of the leading car manufacturers on the highest professional level.In the following years we introduce some more famous brands like CHALLENGER – a complete system of car repair materials developed in the lab of SPIES HECKER and STANDOX,a British brand DEVILBISS – one of the world leading manufacturers of spray guns and equipment, DYNABRADE – an American company engaged in production of pneumatic tools for car repair facilities of a very high quality, EMM Automotive – a brand from Holland that entices all the accessories and equipment for the car repair shops and BERNARDO ECENARRO – a Spanish manufacturer of ancillary car repair materials but also one of the world leaders in production of industrial varnishes of many kinds with a variety of options for different types of application.

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All of these companies that we represent are contractual partners with a significant number of key passenger and commercial vehicle manufacturers across the world.

Our vision is to be the main and favorite partner of all the major and eminent car dealers and importers as well as medium sized privately owned car repair facilities on the territory of Republic of Serbia.

The contracts that we have with our international suppliers certainly do enable us to be a strong partner in our local market, through a wide and complete product offering and the technical support that we can offer to our clients. Due to a variety of brands, we are able to fulfill any kind of request from our customers, from the high-end quality demanding ones, all the way to the smaller, economically sensitive clients.

We believe that you will be satisfied, efficient and more successful with us in your daily work and that we will improve our business together every day. We consider this our mission!


Best regards,

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